telephone number icon 866.333.6747

Register Online and Get Extra $75 OFF with Code EMT75OFF

WORKSHOP INFO | Courses / Venues / Dates

Advanced Practice Marketing - Phoenix-Scottsdale, AZ

VENUE: Hotel to be announced

Regular price
$1,449.00
Sale price
$1,449.00
Regular price
$1,799.00
Sold out
Unit price
per 

For the price of 3 workshops, get up to 52 FREE.

Explore Memberships >>

200+ 5-Star Reviews

About the Workshop

Are you a health practitioner or aesthetic practitioner based in Phoenix/Scottsdale? Planning to visit soon? If so, the Advanced Practice Marketing Workshop from Empire Medical is a great opportunity to consolidate your business practice. Learn market analysis and reach potential new audiences, study trends, find new services to offer, and prepare for your transition into the digital age.

Built upon the essentials of marketing, and catered to the aesthetic market, the course revolves around the 4 P’s of marketing: Product, Price, Place, and Promotion. While these essential concepts are easy to grasp, integrating them into your aesthetic practice requires practice. With more than 20 years of accumulated experience and 150,000 successful graduates, Empire Medical offers the very “pearls” of marketing in a 1-Day format in the very heart of Phoenix/Scottsdale. Access the secrets of marketing and business from MBA(s) graduates with ample aesthetic experience and build your own strategy for the future.

Explore our optional memberships and get certified today

We hope you’ll take some time outside of training to explore Phoenix/Scottsdale and its corners. With Empire Medical Training offering multiple courses across the country, Phoenix/Scottsdale might not be your last stop. Check our course catalog and plan where you are visiting next.

With over 175,000 satisfied program graduates, Empire Medical continues to deliver the latest in Aesthetic Training for Physicians, Nurses, and Dentists. With our optional Membership plans, you can get up to 45 courses for FREE. Get Board Certified today.

Additional Course Information

Course Overview

Designed to keep you up to date on the newest aesthetic trends, market size, customer behavior, and the symmetry of various medical-aesthetic service alternatives the Advanced Practice Marketing course is a 1-Day intensive training alternative for both novice and advanced practitioners in the Phoenix/Scottsdale area. Our main goal is to help you become more confident as you develop the business side of your aesthetic practice.

Having a clear structure is a vital part of any business and marketing program. Here’s how we do it:

The Current Environment of the Aesthetics Industry

  • Market characteristics and Aesthetic Trends
  • Market segmentation analysis

Product

  • Review of all the Aesthetic Services for:
    • Marketing Size & Trends
    • Ranking of Services - Popularity
    • Patient Demographics for all services
    • Symmetry with other services
    • Possible Capital Expenditure costs

Pricing

  • National Average Pricing for All Procedures Empire Offers
  • Pricing Strategies
  • Bundling of Services (Packaging)
  • Value of Retail in an Aesthetic Practice

Place

  • Review of simple concepts when choosing a location including:
    • Treatment Room versus Procedure Room
    • Average Size and configurations
    • Sample Layouts and patient flow considerations

Promotion

  • Website Creation
    • WordPress versus HTML Websites
    • How to revise scraped content for new content
    • Website On-Page SEO
    • Local SEO
      • Directory Listings | Google My Business
      • Google Tag Manager & Analytics
  • Digital Marketing
    • Google Tag Manager & Analytics
    • Google PPC and Bing Ads
    • E-Mail Marketing
      • How to design an effective ad or campaign
  • Conventional Marketing Techniques
    • Printed Literature, Events, and Patient Reward Programs
  • Branding
  • Selling Techniques
    • Printed Literature, Events, and Patient Reward Programs
    • Employee Requisites

Administrative & Legal Requirements

  • Malpractice Insurance Considerations
    • Indemnity Funds versus Insurance Companies
  • Legal Considerations
    • Legal Entities (S Corporation, LLC, or PLC)
    • Attorney Review of Forms/Consent
  • Loan Financing Options
    • Small Business Administration
    • Commercial Bank Programs for Physicians

Course Objectives

After our one day course in Phoenix/Scottsdale, attendees should show proficiency and have a thorough understanding of the following:

  • Identify which aesthetic services can benefit your aesthetic practice from a business perspective by understanding core business concepts and market needs
  • Study aesthetic services considering market size, aesthetic trends, patient demographics, and similarities with other aesthetic services offered by Empire Medical
  • Practice common-sense business principles in order to effectively integrate new aesthetic services into your practice.
  • Understand average national pricing for the services provided by Empire Medical Training, possible packaging options, and setting price points in a competitive market.
  • Learn how to market your new business and how to segregate and segment clients.
  • Leverage various digital assets to create demand for new aesthetic services.
  • Manage branding, short-term, and long-term strategies for marketing your business.
  • Review administrative and legal aspects to be addressed with your newly acquired procedures including personnel, insurance, leases, forms and consents, and the use of outside contractors.
  • Learn how to market in the digital age and expand this knowledge over your aesthetic organization.

Who the event is for?

If you are a health practitioner or aesthetic practitioner based in Phoenix/Scottsdale, Mesa, Tempe, Chandler, Glendale, Gilbert, or any other nearby area in Arizona, this course was made for you.

Prerequisites

Course Agenda

Planning your visit

Do you need a moment of relaxation in your life? Scottsdale and Phoenix are the cities for you! In Scottsdale, you can visit one of the many luxury spas in the city, where you can enjoy beauty treatments, massages, and more in a relaxing atmosphere. You can also visit the Desert Botanical Garden, an oasis of tranquility in the desert that features an impressive collection of cacti and native Arizona plants. In Phoenix, you can also enjoy a spa day at one of the city's many luxury resorts, or visit the Desert Botanical Garden to see over 50,000 desert plants, along with a variety of wellness-related exhibitions and events. Come and relax in Scottsdale, Phoenix, and more!

The Empire Difference

Our commitment to your academic achievement drives us to utilize innovation, create positive impacts, and foster collaboration.

Briefcase icon

25+ Years Training Physicians and Nurses

Since 1998, our organization has been setting the bar for medical professional training. Our success and expertise in this field are unparalleled.

Medal icon

175,000+ Graduates

Empire is the global leader in procedural training, having graduated more individuals than any other provider.

Book icon

52+ Workshops

Uncover the most extensive range of courses in Aesthetics, Anti-Aging, Pain Management, and beyond!

Medal with star icon

AMA PRA Category 1 Credit

No matter your professional aspirations, you can receive CMEs both in-person and online.

Physician icon

Physician Instructors

Immerse yourself in courses taught by renowned Board-Certified Faculty and experienced Medspa owners.

Membership Benefits icon

Membership Benefits

Join the largest community to save you more on products, lasers, and more!

The Go-To Educational Institution for 175,000+ Medical Professionals

Students learning and engaging in-person and virtually at Empire

educational-institution-presence

In-Person Course Destinations

  • Atlanta, GA
  • Austin, TX
  • Boston, MA
  • Charleston, SC
  • Charlotte, NC
  • Chicago, IL
  • Dallas, TX
  • Detroit, MI
  • Fort Lauderdale, FL
  • Houston, TX
  • Las Vegas, NE
  • Los Angeles, CA
  • Miami, FL
  • Naples, FL
  • Nashville, TN
  • New Orleans, LA
  • New York, NY
  • Orlando, FL
  • Philadelphia, PA
  • Raleigh, NC
  • Riverside, CA
  • San Diego, CA
  • Scottsdale, AZ
  • Tampa, FL
Explore Upcoming Events

Rave Reviews

200+ 5-Star Reviews