Advanced Practice Marketing - Los Angeles, CA

Designed to keep you up to date on the newest aesthetic trends, market size, customer behavior, and the symmetry of various medical-aesthetic service alternatives the Advanced Practice Marketing course is a 1-Day intensive training alternative for both novice and advanced practitioners in the Los Angeles area. Our main goal is to help you become more confident as you develop the business side of your aesthetic practice.

Having a clear structure is a vital part of any business and marketing program. Here’s how we do it:

The Current Environment of the Aesthetics Industry

• Market characteristics and Aesthetic Trends
• Market segmentation analysis

Product

• Review of all the Aesthetic Services for:
  • Marketing Size & Trends
  • Ranking of Services - Popularity
  • Patient Demographics for all services
  • Symmetry with other services
  • Possible Capital Expenditure costs

Pricing

• National Average Pricing for All Procedures Empire Offers
• Pricing Strategies
• Bundling of Services (Packaging)
• Value of Retail in an Aesthetic Practice

Place

• Review of simple concepts when choosing a location including:
  • Treatment Room versus Procedure Room
  • Average Size and configurations
  • Sample Layouts and patient flow considerations

Promotion

• Website Creation
  • WordPress versus HTML Websites
  • How to revise scraped content for new content
  • Website On-Page SEO
  • Local SEO
    • Directory Listings | Google My Business
    • Google Tag Manager & Analytics
• Digital Marketing
  • Google Tag Manager & Analytics
  • Google PPC and Bing Ads
  • E-Mail Marketing
    • How to design an effective ad or campaign
• Conventional Marketing Techniques
  • Printed Literature, Events, and Patient Reward Programs
• Branding
• Selling Techniques
  • Printed Literature, Events, and Patient Reward Programs
  • Employee Requisites

Administrative & Legal Requirements

• Malpractice Insurance Considerations
  • Indemnity Funds versus Insurance Companies
• Legal Considerations
  • Legal Entities (S Corporation, LLC, or PLC)
  • Attorney Review of Forms/Consent
• Loan Financing Options
  • Small Business Administration
  • Commercial Bank Programs for Physicians

After our one day course in Los Angeles, attendees should show proficiency and have a thorough understanding of the following:

• Identify which aesthetic services can benefit your aesthetic practice from a business perspective by understanding core business concepts and market needs
• Study aesthetic services considering market size, aesthetic trends, patient demographics, and similarities with other aesthetic services offered by Empire Medical
• Practice common-sense business principles in order to effectively integrate new aesthetic services into your practice.
• Understand average national pricing for the services provided by Empire Medical Training, possible packaging options, and setting price points in a competitive market.
• Learn how to market your new business and how to segregate and segment clients.
• Leverage various digital assets to create demand for new aesthetic services.
• Manage branding, short-term, and long-term strategies for marketing your business.
• Review administrative and legal aspects to be addressed with your newly acquired procedures including personnel, insurance, leases, forms and consents, and the use of outside contractors.
• Learn how to market in the digital age and expand this knowledge over your aesthetic organization.

If you are a health practitioner or aesthetic practitioner based in Los Angeles, Long Beach, Anaheim, Santa Ana, Riverside, San Bernardino, or any other nearby area in California, this course was made for you.

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