About the Workshop
Additional Course Information
Course Overview
After our one day course in Las Vegas, attendees should show proficiency and have a thorough understanding of the following:
Having a clear structure is a vital part of any business and marketing program. Here’s how we do it:
The Current Environment of the Aesthetics Industry
- Market characteristics and Aesthetic Trends
- Market segmentation analysis
Product
- Review of all the Aesthetic Services for:
- Marketing Size & Trends
- Ranking of Services - Popularity
- Patient Demographics for all services
- Symmetry with other services
- Possible Capital Expenditure costs
Pricing
- National Average Pricing for All Procedures Empire Offers
- Pricing Strategies
- Bundling of Services (Packaging)
- Value of Retail in an Aesthetic Practice
Place
- Review of simple concepts when choosing a location including:
- Treatment Room versus Procedure Room
- Average Size and configurations
- Sample Layouts and patient flow considerations
Promotion
- Website Creation
- WordPress versus HTML Websites
- How to revise scraped content for new content
- Website On-Page SEO
- Local SEO
- Directory Listings | Google My Business
- Google Tag Manager & Analytics
- Digital Marketing
- Google Tag Manager & Analytics
- Google PPC and Bing Ads
- E-Mail Marketing
- How to design an effective ad or campaign
- Conventional Marketing Techniques
- Printed Literature, Events, and Patient Reward Programs
- Branding
- Selling Techniques
- Printed Literature, Events, and Patient Reward Programs
- Employee Requisites
Administrative & Legal Requirements
- Malpractice Insurance Considerations
- Indemnity Funds versus Insurance Companies
- Legal Considerations
- Legal Entities (S Corporation, LLC, or PLC)
- Attorney Review of Forms/Consent
- Loan Financing Options
- Small Business Administration
- Commercial Bank Programs for Physicians
Course Objectives
After our one day course in Las Vegas, attendees should show proficiency and have a thorough understanding of the following:
- Identify which aesthetic services can benefit your aesthetic practice from a business perspective by understanding core business concepts and market needs
- Study aesthetic services considering market size, aesthetic trends, patient demographics, and similarities with other aesthetic services offered by Empire Medical
- Practice common-sense business principles in order to effectively integrate new aesthetic services into your practice.
- Understand average national pricing for the services provided by Empire Medical Training, possible packaging options, and setting price points in a competitive market.
- Learn how to market your new business and how to segregate and segment clients.
- Leverage various digital assets to create demand for new aesthetic services.
- Manage branding, short-term, and long-term strategies for marketing your business.
- Review administrative and legal aspects to be addressed with your newly acquired procedures including personnel, insurance, leases, forms and consents, and the use of outside contractors.
- Learn how to market in the digital age and expand this knowledge over your aesthetic organization.
Who the event is for?
If you are a health practitioner or aesthetic practitioner based in Las Vegas, Henderson, North Las Vegas, Paradise, Spring Valley, Sunrise Manor, or any other nearby area in Nevada, this course was made for you.
Prerequisites
Course Agenda
Planning your visit
The surrounding cities of Henderson, North Las Vegas, Paradise, Spring Valley, and Sunrise Manor offer a variety of antique shops to explore. In downtown Las Vegas, the Charleston Antique Mall is one of the largest in the city, with over 12,000 square feet of space filled with antique treasures. In Henderson, the Retro Vegas antique shop offers a wide selection of retro furniture and decorative objects from the 1950s and 1960s. In North Las Vegas, The Funk House Antique and Art Emporium is a popular destination for antique seekers, with a variety of curious and collectible objects. Come and discover the most interesting antique shops in Las Vegas and its surroundings!
The Empire Difference
Our commitment to your academic achievement drives us to utilize innovation, create positive impacts, and foster collaboration.
The Go-To Educational Institution for 175,000+ Medical Professionals
Students learning and engaging in-person and virtually at Empire
In-Person Course Destinations
- Atlanta, GA
- Austin, TX
- Boston, MA
- Charleston, SC
- Charlotte, NC
- Chicago, IL
- Dallas, TX
- Detroit, MI
- Fort Lauderdale, FL
- Houston, TX
- Las Vegas, NE
- Los Angeles, CA
- Miami, FL
- Naples, FL
- Nashville, TN
- New Orleans, LA
- New York, NY
- Orlando, FL
- Philadelphia, PA
- Raleigh, NC
- Riverside, CA
- San Diego, CA
- Scottsdale, AZ
- Tampa, FL
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