About the Workshop
Additional Course Information
Course Overview
Designed to keep you up to date on the newest aesthetic trends, market size, customer behavior, and the symmetry of various medical-aesthetic service alternatives the Advanced Practice Marketing course is a 1-Day intensive training alternative for both novice and advanced practitioners in the Kansas City area. Our main goal is to help you become more confident as you develop the business side of your aesthetic practice.
Having a clear structure is a vital part of any business and marketing program. Here’s how we do it:
The Current Environment of the Aesthetics Industry
- Market characteristics and Aesthetic Trends
- Market segmentation analysis
Product
- Review of all the Aesthetic Services for:
- Marketing Size & Trends
- Ranking of Services - Popularity
- Patient Demographics for all services
- Symmetry with other services
- Possible Capital Expenditure costs
Pricing
- National Average Pricing for All Procedures Empire Offers
- Pricing Strategies
- Bundling of Services (Packaging)
- Value of Retail in an Aesthetic Practice
Place
- Review of simple concepts when choosing a location including:
- Treatment Room versus Procedure Room
- Average Size and configurations
- Sample Layouts and patient flow considerations
Promotion
- Website Creation
- WordPress versus HTML Websites
- How to revise scraped content for new content
- Website On-Page SEO
- Local SEO
- Directory Listings | Google My Business
- Google Tag Manager & Analytics
- Digital Marketing
- Google Tag Manager & Analytics
- Google PPC and Bing Ads
- E-Mail Marketing
- How to design an effective ad or campaign
- Conventional Marketing Techniques
- Printed Literature, Events, and Patient Reward Programs
- Branding
- Selling Techniques
- Printed Literature, Events, and Patient Reward Programs
- Employee Requisites
Administrative & Legal Requirements
- Malpractice Insurance Considerations
- Indemnity Funds versus Insurance Companies
- Legal Considerations
- Legal Entities (S Corporation, LLC, or PLC)
- Attorney Review of Forms/Consent
- Loan Financing Options
- Small Business Administration
- Commercial Bank Programs for Physicians
Course Objectives
After our one day course in Kansas City, attendees should show proficiency and have a thorough understanding of the following:
- Identify which aesthetic services can benefit your aesthetic practice from a business perspective by understanding core business concepts and market needs
- Study aesthetic services considering market size, aesthetic trends, patient demographics, and similarities with other aesthetic services offered by Empire Medical
- Practice common-sense business principles in order to effectively integrate new aesthetic services into your practice.
- Understand average national pricing for the services provided by Empire Medical Training, possible packaging options, and setting price points in a competitive market.
- Learn how to market your new business and how to segregate and segment clients.
- Leverage various digital assets to create demand for new aesthetic services.
- Manage branding, short-term, and long-term strategies for marketing your business.
- Review administrative and legal aspects to be addressed with your newly acquired procedures including personnel, insurance, leases, forms and consents, and the use of outside contractors.
- Learn how to market in the digital age and expand this knowledge over your aesthetic organization.
Who the event is for?
If you are a health practitioner or aesthetic practitioner based in Kansas City, Overland Park, Independence, Olathe, Lee’s Summit, Shawnee, or any other nearby area in Missouri, this course was made for you.
Prerequisites
Course Agenda
Planning your visit
The Kansas City region has a lot to offer in terms of rural life. From historic farms to agricultural festivals, there are many options for those seeking a nature experience. In Kansas City, the City Market offers fresh farm produce and is a popular spot for food lovers and shoppers. In Overland Park, the Overland Park Arboretum and Botanical Gardens offer a relaxing experience with flower gardens and natural trails. In Independence, the Missouri Nature Sanctuary is a wildlife oasis with walking trails. In Olathe, the Mahaffie Stagecoach Stop & Farm offers a glimpse into 19th-century farm life with interactive activities. In Lee's Summit, the Powell Gardens Farm is an ecological farm that offers fresh produce and agricultural education. In Shawnee, the Deanna Rose Farmstead is a popular place to see farm animals and enjoy rural life.
The Empire Difference
Our commitment to your academic achievement drives us to utilize innovation, create positive impacts, and foster collaboration.
The Go-To Educational Institution for 175,000+ Medical Professionals
Students learning and engaging in-person and virtually at Empire
In-Person Course Destinations
- Atlanta, GA
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- Charleston, SC
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- Detroit, MI
- Fort Lauderdale, FL
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