Advanced Practice Marketing - Houston, TX

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For the price of 3 workshops, get up to 52 FREE.

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About the Workshop

Are you a health practitioner or aesthetic practitioner based in Houston? Planning to visit soon? If so, the Advanced Practice Marketing Workshop from Empire Medical is a great opportunity to consolidate your business practice. Learn market analysis and reach potential new audiences, study trends, find new services to offer, and prepare for your transition into the digital age.

Built upon the essentials of marketing, and catered to the aesthetic market, the course revolves around the 4 P’s of marketing: Product, Price, Place, and Promotion. While these essential concepts are easy to grasp, integrating them into your aesthetic practice requires practice. With more than 20 years of accumulated experience and 150,000 successful graduates, Empire Medical offers the very “pearls” of marketing in a 1-Day format in the very heart of Houston. Access the secrets of marketing and business from MBA(s) graduates with ample aesthetic experience and build your own strategy for the future.

Explore our optional memberships and get certified today

We hope you’ll take some time outside of training to explore Houston and its corners. With Empire Medical Training offering multiple courses across the country, Houston might not be your last stop. Check our course catalog and plan where you are visiting next.

With over 175,000 satisfied program graduates, Empire Medical continues to deliver the latest in Aesthetic Training for Physicians, Nurses, and Dentists. With our optional Membership plans, you can get up to 45 courses for FREE. Get Board Certified today.

Additional Course Information

Course Overview

Designed to keep you up to date on the newest aesthetic trends, market size, customer behavior, and the symmetry of various medical-aesthetic service alternatives the Advanced Practice Marketing course is a 1-Day intensive training alternative for both novice and advanced practitioners in the Houston area. Our main goal is to help you become more confident as you develop the business side of your aesthetic practice.

Having a clear structure is a vital part of any business and marketing program. Here’s how we do it:

The Current Environment of the Aesthetics Industry

  • Market characteristics and Aesthetic Trends
  • Market segmentation analysis


  • Review of all the Aesthetic Services for:
    • Marketing Size & Trends
    • Ranking of Services - Popularity
    • Patient Demographics for all services
    • Symmetry with other services
    • Possible Capital Expenditure costs


  • National Average Pricing for All Procedures Empire Offers
  • Pricing Strategies
  • Bundling of Services (Packaging)
  • Value of Retail in an Aesthetic Practice


  • Review of simple concepts when choosing a location including:
    • Treatment Room versus Procedure Room
    • Average Size and configurations
    • Sample Layouts and patient flow considerations


  • Website Creation
    • WordPress versus HTML Websites
    • How to revise scraped content for new content
    • Website On-Page SEO
    • Local SEO
      • Directory Listings | Google My Business
      • Google Tag Manager & Analytics
  • Digital Marketing
    • Google Tag Manager & Analytics
    • Google PPC and Bing Ads
    • E-Mail Marketing
      • How to design an effective ad or campaign
  • Conventional Marketing Techniques
    • Printed Literature, Events, and Patient Reward Programs
  • Branding
  • Selling Techniques
    • Printed Literature, Events, and Patient Reward Programs
    • Employee Requisites

Administrative & Legal Requirements

  • Malpractice Insurance Considerations
    • Indemnity Funds versus Insurance Companies
  • Legal Considerations
    • Legal Entities (S Corporation, LLC, or PLC)
    • Attorney Review of Forms/Consent
  • Loan Financing Options
    • Small Business Administration
    • Commercial Bank Programs for Physicians

Course Objectives

After our one day course in Houston, attendees should show proficiency and have a thorough understanding of the following:

  • Identify which aesthetic services can benefit your aesthetic practice from a business perspective by understanding core business concepts and market needs
  • Study aesthetic services considering market size, aesthetic trends, patient demographics, and similarities with other aesthetic services offered by Empire Medical
  • Practice common-sense business principles in order to effectively integrate new aesthetic services into your practice.
  • Understand average national pricing for the services provided by Empire Medical Training, possible packaging options, and setting price points in a competitive market.
  • Learn how to market your new business and how to segregate and segment clients.
  • Leverage various digital assets to create demand for new aesthetic services.
  • Manage branding, short-term, and long-term strategies for marketing your business.
  • Review administrative and legal aspects to be addressed with your newly acquired procedures including personnel, insurance, leases, forms and consents, and the use of outside contractors.
  • Learn how to market in the digital age and expand this knowledge over your aesthetic organization.

Who the event is for?

If you are a health practitioner or aesthetic practitioner based in Houston, Pasadena, Sugar Land, The Woodlands, Baytown, Pearland, or any other nearby area in Texas, this course was made for you.


Course Agenda

Planning your visit

From the heart of Texas to its surrounding cities, the history of ranching is an integral part of the culture and economy of the region. Houston and its neighboring cities, such as Pasadena, Sugar Land, The Woodlands, Baytown, and Pearland, are connected by the long-standing tradition of Texas' ranching industry. In Houston, the Houston Livestock Show and Rodeo is an annual event that attracts thousands of visitors and celebrates the history and culture of ranching. In Pasadena, local farmers have raised cattle for decades and remain an important part of the community. In Sugar Land, George Ranch's cattle ranch offers visitors an authentic glimpse into ranch life in the early 20th century. In The Woodlands, the Montgomery County Cattleman's Association celebrates the history of ranching through exhibits and educational events. In Baytown, the Baytown Cattle Festival is an annual event that celebrates the ranching tradition of the region. In Pearland, visitors can enjoy a safari experience at a local cattle ranch. Discover the rich history of ranching in these cities, learn about cattle breeding, and enjoy authentic Texas culture.

The Empire Difference

Our commitment to your academic achievement drives us to utilize innovation, create positive impacts, and foster collaboration.

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25+ Years Training Physicians and Nurses

Since 1998, our organization has been setting the bar for medical professional training. Our success and expertise in this field are unparalleled.

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175,000+ Graduates

Empire is the global leader in procedural training, having graduated more individuals than any other provider.

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52+ Workshops

Uncover the most extensive range of courses in Aesthetics, Anti-Aging, Pain Management, and beyond!

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AMA PRA Category 1 Credit

No matter your professional aspirations, you can receive CMEs both in-person and online.

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Physician Instructors

Immerse yourself in courses taught by renowned Board-Certified Faculty and experienced Medspa owners.

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Membership Benefits

Join the largest community to save you more on products, lasers, and more!

The Go-To Educational Institution for 175,000+ Medical Professionals

Students learning and engaging in-person and virtually at Empire


In-Person Course Destinations

  • Atlanta, GA
  • Austin, TX
  • Boston, MA
  • Charleston, SC
  • Charlotte, NC
  • Chicago, IL
  • Dallas, TX
  • Detroit, MI
  • Fort Lauderdale, FL
  • Houston, TX
  • Las Vegas, NE
  • Los Angeles, CA
  • Miami, FL
  • Naples, FL
  • Nashville, TN
  • New Orleans, LA
  • New York, NY
  • Orlando, FL
  • Philadelphia, PA
  • Raleigh, NC
  • Riverside, CA
  • San Diego, CA
  • Scottsdale, AZ
  • Tampa, FL
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