WORKSHOP INFO | Atlanta, GA

Advanced Practice Marketing - Atlanta, GA

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About the Workshop

Are you a health practitioner or aesthetic practitioner based in Atlanta? Planning to visit soon? If so, the Advanced Practice Marketing Workshop from Empire Medical is a great opportunity to consolidate your business practice. Learn market analysis and reach potential new audiences, study trends, find new services to offer, and prepare for your transition into the digital age.
B
uilt upon the essentials of marketing, and catered to the aesthetic market, the course revolves around the 4 P’s of marketing: Product, Price, Place, and Promotion. While these essential concepts are easy to grasp, integrating them into your aesthetic practice requires practice. With more than 20 years of accumulated experience and 150,000 successful graduates, Empire Medical offers the very “pearls” of marketing in a 1-Day format in the very heart of Atlanta. Access the secrets of marketing and business from MBA(s) graduates with ample aesthetic experience and build your own strategy for the future.

Explore our optional memberships and get certified today

We hope you’ll take some time outside of training to explore Atlanta and its corners. With Empire Medical Training offering multiple courses across the country, Atlanta might not be your last stop. Check our course catalog and plan where you are visiting next.

With over 175,000 satisfied program graduates, Empire Medical continues to deliver the latest in Aesthetic Training for Physicians, Nurses, and Dentists. With our optional Membership plans, you can get up to 45 courses for FREE. Get Board Certified today.

Additional Course Information

Course Overview

During a full day in Atlanta, attendees will review detailed protocols for pre-injection, injection techniques, innervation, and the use of blind injection techniques when pertinent. Supported by high-quality videos of the studied procedures with the assistance of our faculty experts, the program features an evidence-based approach to diagnosing different pain conditions and the subsequent therapeutic options available to physicians.

The Advanced MSK Ultrasound Guided Injections reviews different chronic and sub-acute pain conditions that are common to the pain management practice:

  • Suprascapular nerve block
    • Hemiplegic shoulder pain
    • Refractory frozen shoulder
  • Trigger Finger
    • Thickened flexor tendon in distal palm
  • Anterior Approach Hip Injections
    • Iliopsoas Tendon
  • Achilles Tendon Injections
    • Peroneal Tendinitis
    • Compressed Tibial Nerve
  • Plantar Fasciitis
  • Biceps Tendon Injection
  • Genicular Nerve Block
  • Saphenous Nerve Block
  • Intercostal Nerve Block
    • Neurolysis Options
  • Paravertebral Nerve Block
    • Epidural, site locations and multiple symptoms (i.e. MFR)
  • Occipital Nerve Blocks
    • Occipital Headache
  • Sphenopalatine Ganglion Block
    • Multiple Applications (i.e. Zoster, Migraine and Cluster Headaches, CRPS)
  • Supraorbital Nerve Block
  • Superficial Cervical Plexus
  • Stellate Ganglion Block
  • Selective Nerve Root Blocks (Cervical Spine)
  • Caudal Epidural Steroid Injections
  • Lumbar Sympathetic Block
  • Superior Hypogastric Plexus Block
  • Ganglion Impars Block
  • Celiac Plexus Block
  • Trigeminal Nerve Block
    • Trigeminal Neuralgia (Tic doloreux)
  • Transversus Abdominis Plane Block
  • Ilioinguinal Nerve Block
  • Lateral Femoral Cutaneous Nerve Block

The course also covers ASIPP Guidelines for the use of P-PRP plasma injections and L-PRP (PRF) and reviews current regulations, results grading, and a wide range of evidence-based research for:

  • Biologics (PRP and MSC) for lumbar discogenic pain- Level 3
  • PRP for Lumbar Facet pain- Level 4
  • PRP for Lower back pain and lower extremity in the Epidural Space - Level 4
  • PRP in the Sacroiliac joint - Level 4

In providing the highest standard of care for patients, attendees will learn about different areas of adherence, contraindications for treatment, and management of potential post-procedure adverse events and complications, including billing and coding considerations for practitioners in Atlanta for all procedures.

Course Objectives

Designed to keep you up to date on the newest aesthetic trends, market size, customer behavior, and the symmetry of various medical-aesthetic service alternatives the Advanced Practice Marketing course is a 1-Day intensive training alternative for both novice and advanced practitioners in the Atlanta area. Our main goal is to help you become more confident as you develop the business side of your aesthetic practice.

Having a clear structure is a vital part of any business and marketing program. Here’s how we do it:

The Current Environment of the Aesthetics Industry

  • Market characteristics and Aesthetic Trends
  • Market segmentation analysis

Product

  • Review of all the Aesthetic Services for:
    • Marketing Size & Trends
    • Ranking of Services - Popularity
    • Patient Demographics for all services
    • Symmetry with other services
    • Possible Capital Expenditure costs

Pricing

  • National Average Pricing for All Procedures Empire Offers
  • Pricing Strategies
  • Bundling of Services (Packaging)
  • Value of Retail in an Aesthetic Practice

Place

  • Review of simple concepts when choosing a location including:
    • Treatment Room versus Procedure Room
    • Average Size and configurations
    • Sample Layouts and patient flow considerations

Promotion

  • Website Creation
    • WordPress versus HTML Websites
    • How to revise scraped content for new content
    • Website On-Page SEO
    • Local SEO
      • Directory Listings | Google My Business
      • Google Tag Manager & Analytics
  • Digital Marketing
    • Google Tag Manager & Analytics
    • Google PPC and Bing Ads
    • E-Mail Marketing
      • How to design an effective ad or campaign
  • Conventional Marketing Techniques
    • Printed Literature, Events, and Patient Reward Programs
  • Branding
  • Selling Techniques
    • Printed Literature, Events, and Patient Reward Programs
    • Employee Requisites

Administrative & Legal Requirements

  • Malpractice Insurance Considerations
    • Indemnity Funds versus Insurance Companies
  • Legal Considerations
    • Legal Entities (S Corporation, LLC, or PLC)
    • Attorney Review of Forms/Consent
  • Loan Financing Options
    • Small Business Administration
    • Commercial Bank Programs for Physicians

Who the event is for?

If you are a health practitioner or aesthetic practitioner based in Atlanta, Marietta, Alpharetta, Decatur, Roswell, or any other nearby area in Georgia, this course was made for you.

Prerequisites

Course Agenda

Planning your visit

Did you know that Atlanta is known as the "Hollywood of the South"? The city has been home to numerous film and television productions, from classics like "Gone with the Wind" to popular TV series like "The Walking Dead." This trip will take you on a tour of Atlanta's and its surrounding areas' most iconic filming locations. Take a stroll through the historic Inman Park neighborhood, where "Stranger Things" was filmed, or discover the setting of the hit series "Ozark" at Lake Allatoona. Visit the iconic statue of "The Fountain Boy" at Marietta Square, the location where the final scene of "The Walking Dead" was filmed. Don't miss the opportunity to experience Atlanta's film and television scene, where history comes alive, and the magic of the silver screen blends with reality.

The Empire Difference

Our commitment to your academic achievement drives us to utilize innovation, create positive impacts, and foster collaboration.

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25+ Years Training Physicians and Nurses

Since 1998, our organization has been setting the bar for medical professional training. Our success and expertise in this field are unparalleled.

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175,000+ Graduates

Empire is the global leader in procedural training, having graduated more individuals than any other provider.

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52+ Workshops

Uncover the most extensive range of courses in Aesthetics, Anti-Aging, Pain Management, and beyond!

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AMA PRA Category 1 Credit

No matter your professional aspirations, you can receive CMEs both in-person and online.

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Physician Instructors

Immerse yourself in courses taught by renowned Board-Certified Faculty and experienced Medspa owners.

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Membership Benefits

Join the largest community to save you more on products, lasers, and more!

The Go-To Educational Institution for 175,000+ Medical Professionals

Students learning and engaging in-person and virtually at Empire

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In-Person Course Destinations

  • Atlanta, GA
  • Austin, TX
  • Boston, MA
  • Charleston, SC
  • Charlotte, NC
  • Chicago, IL
  • Dallas, TX
  • Detroit, MI
  • Fort Lauderdale, FL
  • Houston, TX
  • Las Vegas, NE
  • Los Angeles, CA
  • Miami, FL
  • Naples, FL
  • Nashville, TN
  • New Orleans, LA
  • New York, NY
  • Orlando, FL
  • Philadelphia, PA
  • Raleigh, NC
  • Riverside, CA
  • San Diego, CA
  • Scottsdale, AZ
  • Tampa, FL
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